Pura Vida Bracelets

ONE DAY AFTER CATCHING SOME WAVES...they came across two artisans named Jorge and Joaquin, whose colorful string bracelets captured the simple beauty of Costa Rica. Sadly, Jorge and Joaquin were struggling to survive on their artisan wages, living with their family in a single room with three beds. Desperate to find some way to help, Griffin and Paul asked the artisans to make 400 bracelets to take home with them. And that’s when the fun really began...BACK IN SAN DIEGO,
GRIFFIN AND PAUL
put the bracelets on display in a local boutique, selling out completely within just a few days. And it hit them: These pieces were more than just simple friendship bracelets. They were a movement that celebrated the simple things in life—or “Pura Vida,” as Costa Ricans would call it. Translating to “pure life” in Spanish, “pura vida” is more than just a saying. It’s a lifestyle of sorts. One that’s all about enjoying life’s little pleasures, slowing things down and living life to the fullest. TO SPREAD THE
"PURA VIDA" SPIRIT
around the world, Griffin and Paul teamed up with Jorge, Joaquin and other Costa Rican artisans to create handcrafted bracelets in endless color combinations—each one as unique as the person wearing it. What started out as selling just a few bracelets a week has grown into a worldwide movement with millions of bracelets sold each year. PURA VIDA
WAS GIVEN A CHANCE
to expand its artisan community to include a family of more than 800 artisans in Costa Rica, El Salvador, India and more, who can count on a steady income and positive work environment thanks to the incredible support of Pura Vida fans. AT PURA VIDA...
giving back has always been at the core of what we do, which is why we also created the Charity Collection. Over the last few years, we’ve partnered with more than 200 charities around the world to donate over $3.3 million to causes you care about. We’re always striving to do more and are constantly on the lookout for more charities that can benefit from Pura Vida Bracelets.

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Pura Vida Bracelets

: Pura Vida Bracelets in stock at Seaside Surf Shop. Complete 2025 Pura Vida Bracelet lineup! 538,000+ Five Star Reviews on Pura Vida’s website.

Discover the Best Pura Vida Bracelets for Every Style and Cause

What is Pura Vida?

Pura Vida is a lifestyle brand that resonates with consumers worldwide with its colorful, surf-inspired aesthetic and mission to support artisans and charities.

The company was founded in 2010 by Griffin Thall and Paul Goodman, who were inspired by Costa Rican culture after discovering the bracelet style while on vacation in Costa Rica. They decided to purchase a large quantity of bracelets to sell in the United States. Specifically, they purchased 400 bracelets for $100 to bring back to the United States.

Pura Vida means “pure life” in Spanish, and is often used as a greeting, farewell, or expression of gratitude in Costa Rica.

The company is committed to providing sustainable and fair employment for artisans worldwide.

History of Pura Vida

Pura Vida Bracelets was founded in 2010 by Griffin Thall and Paul Goodman, two friends who met while attending San Diego State University. The idea for Pura Vida was born during a vacation in Costa Rica, where Thall and Goodman discovered the traditional Costa Rican wave ring and were inspired by the country’s laid-back “pura vida” lifestyle. This phrase, meaning “pure life,” encapsulates the essence of Costa Rican culture, emphasizing a simple, stress-free approach to life.

Initially, the company focused on creating handcrafted bracelets that supported artisans in Costa Rica, providing sustainable and fair employment opportunities. Thall and Goodman started small, selling their bracelets on Facebook and at local events, gradually building a loyal customer base. Their commitment to fair employment and sustainable practices has been a core part of Pura Vida’s mission since its inception, aiming to create a positive impact on the communities they work with.

As the company grew, Pura Vida expanded its product line to include necklaces, charms, and other jewelry items, all made to the highest standards of quality and sustainability. Today, Pura Vida is a leading brand in the jewelry industry, known for its unique and stylish designs, as well as its dedication to supporting artisans and providing sustainable employment opportunities.

With a strong online presence and a growing network of retail partners, Pura Vida continues to inspire customers around the world with its pura vida philosophy and beautiful, handcrafted products. The brand’s journey from a small startup to a global phenomenon is a testament to the power of passion, creativity, and a commitment to making a difference.

Benefits of Pura Vida Bracelets

  • Handcrafted products made with high-quality materials and attention to detail.

  • Supports artisans and charities, promoting sustainable and fair employment practices.

  • Offers a wide range of styles and designs, including wave ring, necklaces, and charm bracelets.

  • Perfect for daily wear, with many styles being 100% waterproof.

  • Makes a great gift for friends and family who appreciate unique, handcrafted jewelry.

Popular Pura Vida Bracelet Styles

  • Wave Ring: a classic Pura Vida design featuring a wave-shaped ring.

  • San Diego-inspired bracelets: featuring iconic San Diego landmarks and symbols.

  • Costa Rica-inspired bracelets: featuring traditional Costa Rican designs and patterns.

  • Charity Collection bracelets: supporting various causes and charities, such as anxiety disorder awareness.

How to Choose the Perfect Pura Vida Bracelet

  • Consider your personal style and preferences: do you like bold and colorful, or simple and understated?

  • Think about the occasion: are you looking for a special gift, or a everyday accessory?

  • Check out customer reviews and ratings on Facebook and other social media platforms.

  • Look for bracelets that support a cause you care about, such as fair employment and sustainable practices.

Pura Vida’s Impact on the Community

  • Partners with over 800 skilled artisans in Costa Rica, El Salvador, and India, promoting sustainable and fair-trade employment.

  • Supports various charities and causes, such as anxiety disorder awareness and research.

  • Committed to providing sustainable and fair employment for artisans worldwide.

  • Has a robust social media community of 2.2 million Instagram followers and a physical store in San Diego.

Pura Vida’s Commitment to Sustainability

  • Uses eco-friendly packaging and shipping practices.

  • Offers the option for plastic-free shipping, making it easy to reduce your environmental impact.

  • Committed to reducing waste and promoting a healthier planet.

  • Partners with artisans who use sustainable materials and practices.

Pura Vida’s Artisan Partnerships

  • Works with artisans to create handcrafted products while providing sustainable and fair employment.

  • Partners with artisans who use traditional techniques and materials.

  • Supports artisans in developing their skills and businesses.

  • Committed to fair employment practices and fair trade.

Customer Reviews and Ratings

  • 538,000+ Five Star Reviews on Pura Vida’s website.

  • 4.5-star rating on Amazon.com.

  • Customers love Pura Vida bracelets, saying they’re “beautiful”, “easy to wear”, and “can be worn all day, even in the shower”.

  • Many customers appreciate the company’s commitment to sustainability and fair employment practices.